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Serving Life


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The World is Struggling

We are disconnected from our communities and disengaged at work at alarming rates. Our society brought us tremendous benefits along with a world of dysfunction. We have increasingly built our systems of governance, education, and work on ideologies on the premise that we are rational beings.

Systems of Force

Our rational systems cause us to lose touch with what we are and what motivates us. To make people work, we resorted to using force causing tremendous dysfunction and suffering.

It’s unsustainable to continue working in a system built on force.
Our systems are squeezing the life out of everything.

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Breaking Free of
The Force Paradigm

#BreakFree Icon

Radical Declaration
of Interdependence

We believe humanity needs a radical transformation of how we view nature, ourselves and our purpose. We seek to move towards a paradigm where we unleash our desire to collaborate and make a collective impact.

A Manifesto for The Future of Work

Declaration of Interdependence — Recognizing Nature is Life

Recognize Nature is Life

We recognize we are part of nature and are wholly interdependent with it. Our bodies, feelings and innate needs are our nature.

Freedom & Dignity

We are reclaiming our autonomy by breaking free of the boxes of our own making. We seek freedom from the force paradigm that limits us.

Live My Radical Purpose

We are reconnecting with our innate needs to live life with Radical Purpose. Purpose is not a target outside us, but a path inside which we can learn to follow.

Collaborate Through Needs

We leverage our collective intelligence to bring about new ways of being, working and collaborating by openly sharing and honoring needs.

Make a Collective Impact

We were born to come together and make a purposeful impact on the world. Collectively there is nothing we cannot change.


Ver 3.0 - 2021-05-10

Radical Purpose

Radical Purpose is the emergent sense of purpose that arises from sensing, responding, and embracing our life needs and those of others.

Abraham Maslow defined the Hierarchy of Needs nearly 80 years ago. We felt it was time to create a new framework that captures the dynamic nature of human needs as they are understood today. The Radical Purpose Dynamic is not a hierarchy, but a set of 5 interdependent life needs that guide human motivation and behavior — Being, Meaning, Impacting, Belonging, and Becoming.

Radical Purpose Framework diagram - Being, Meaning, Impacting, Belonging, Becoming

The Radical Purpose framework describes needs in a way that is insightful and actionable.
Take the Radical Purpose Profile assessment to learn your unique Needs Profile.
You can also check out the Needs and Feelings Inventory to better understand needs.

Collaborative Tools

Collaboration is a fundamental part of the future of work. When we remove the force paradigm, it becomes clear we need new ways of seeing and interacting with each other. The new world of collaboration requires that we co-create new tools.

Operating Agreement

We are co-creating an open-source Collaborative Operating Agreement to encourage and facilitate the development of new collaboratives.

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Collaborative Canvas

We have also co-created the Radical Collaborative Canvas as a way to help teams come together, meet their needs and make a collective impact.

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Radical quotes - quote icon

Neither working for someone nor paying someone's wages ought to give you power over them.

Mary Parker Follett, Management Consultant

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Life is not primarily a quest for pleasure, as Freud believed, or a quest for power, as Alfred Adler taught, but a quest for meaning.

Viktor Frankl, Psychologist

Radical quotes - quote icon

I believe in standardizing automobiles. I do not believe in standardizing human beings.

Albert Einstein, Physicist

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If you plan on being anything less than you are capable of being, you will probably be unhappy all the days of your life.

Abraham Maslow, Psychologist

Radical quotes - quote icon

We do not merely perceive objects and hold thoughts in our minds: all our perceptions and thought processes are felt. All have a distinctive component that announces an unequivocal link between images and the existence of life in our organism.

Antonio Damasio, Neuroscientist

Life is living a Radical Purpose footer graphic

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