We have lost touch with our human needs for meaning, impacting, belonging, and becoming — causing us to build a system of work based on a paradigm of force stemming from the belief that people are inherently flawed, stupid, and lazy. Our current system of work comes from an antiquated paradigm that is causing tremendous organizational dysfunction and personal suffering.
It’s unsustainable to continue working in a system of rules built on force.
We help people co-create a way of working that meets their radical needs.
We believe humanity needs a radical transformation of how we view nature, ourselves and our purpose. We seek to move towards a paradigm where we unleash our desire to collaborate and make a collective impact.
A Manifesto for The Future of Work
We recognize we are part of nature and are wholly interdependent with it. Our bodies, feelings and innate needs are our nature.
We are reclaiming our autonomy by breaking free of the boxes of our own making. We seek freedom from the force paradigm that limits us.
We are reconnecting with our innate needs to live life with Radical Purpose. Purpose is not a target outside us, but a path inside which we can learn to follow.
We leverage our collective intelligence to bring about new ways of being, working and collaborating by openly sharing and honoring needs.
We were born to come together and make a purposeful impact on the world. Collectively there is nothing we cannot change.
Radical Purpose is the emergent sense of purpose that arises from sensing, responding and embracing our innate needs and those of others.
Abraham Maslow defined the Hierarchy of Needs nearly 80 years ago. We felt it was time to create a new framework that captures the dynamic nature of human needs as they are understood today. The Radical Purpose Framework is not a hierarchy, but a set of 5 interdependent radical needs that guide human motivation and behavior — Being, Meaning, Impacting, Belonging, Becoming.
The Radical Purpose framework describes needs in a way that is insightful and actionable.
Take the Radical Purpose Profile assessment to learn your unique Needs Profile.
You can also check out the Needs and Feelings Inventory to better understand needs.
Collaboration is a fundamental part of the future of work. When we remove the force paradigm, it becomes clear we need new ways of seeing and interacting with each other. The new world of collaboration requires that we co-create new tools.
We are co-creating an open-source Collaborative Operating Agreement to encourage and facilitate the development of new collaboratives.
Learn MoreWe have also co-created the Radical Collaborative Canvas as a way to help teams come together, meet their needs and make a collective impact.
Learn More
So many people are sick and tired of work. The type of meaningless work they have no choice but to do. There are endless reasons why people hate their jobs. Some hate the hours, the commute, the boss; for others, it’s the dead-end position, and for others, it’s the heartless corporate employer. It's time we see it for what it is.
Co-founder — helping people create organizations that meet their human needs
The Future of Work is coming fast. After decades of pioneers experimenting with new ways of working, we are starting to see some consistent patterns. We’ve concluded that the future is not about one framework, model, or organizational structure — it’s about it all coming together. Of course, these different approaches will take a different shape when they no longer operate within the Force Paradigm. Many of these innovative ideas have struggled to take hold. They are operating in environments founded and run through a system of command and control.
Co-founder — helping people create organizations that meet their human needs
Mary Parker Follett, Management Consultant
Viktor Frankl, Psychologist
Albert Einstein, Physicist
Abraham Maslow, Psychologist
Antonio Damasio, Neuroscientist
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